India's Ingredient Intelligence Platform

Know exactly what's inside your food

Search any packaged product, understand every ingredient, and discover what it does to your body — today and over time.

🔍 Search a Product 📖 Browse Ingredients
500+
Indian products covered
1,200+
Ingredients explained
FSSAI
Verified data sources
100%
Free to use
What LabelWise does

Four tools, one mission

Everything you need to understand what you're putting in your body — built for Indian groceries, in plain language.

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Ingredient Decoder
Search any ingredient — from TBHQ to carrageenan — and get a plain-language explanation of what it is, why it's added, and whether you should be concerned.
1,200+ ingredients
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Product Scanner
Search by product name or barcode. See every ingredient, nutritional breakdown, health grade (A–E), and FSSAI compliance status in seconds.
500+ Indian products
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Body Impact Engine
See how each ingredient affects your heart, gut, liver, hormones, and brain — both immediately after eating and with long-term repeated exposure.
Research-backed
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Education Articles
Deep-dive articles on common additives, FSSAI regulations, the truth behind "natural" labels, and what India's most popular products are really made of.
Updated weekly
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Shelf-life Explained
Understand why a product lasts 2 years on the shelf — which preservatives are doing the work, and what trade-offs that creates for your body.
Preservative guide
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Healthier Alternatives
For every product rated C, D, or E, we suggest 3 cleaner alternatives available on BigBasket, Amazon, and Zepto so you can swap instantly.
Coming soon
Ingredient intelligence

Every additive, decoded

Click any ingredient to see what it does to your body — short-term and over years of daily consumption.

TBHQ (E319)
Preservative in chips, instant noodles, fast food
Avoid
Monosodium Glutamate (MSG)
Flavour enhancer in snacks, soups, noodles
Caution
Palm Oil
Fat in biscuits, chocolates, instant noodles
Caution
Tartrazine (E102)
Yellow artificial colour in drinks, sweets, snacks
Avoid
Carrageenan
Thickener in dairy, plant milks, ice cream
Caution
Vitamin D3 (Cholecalciferol)
Added to fortified milk, cereals, juices
Safe
Select an ingredient to see body impact
👈 Click any ingredient on the left to explore its effects on your organs
Education hub

The truth about what you eat

Research-backed articles that translate food science into everyday decisions for Indian consumers.

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Preservatives
Why TBHQ is in Almost Every Indian Snack — and What It Does to You
TBHQ extends shelf life by preventing oxidation. But research links it to immune disruption, potential carcinogenicity, and hormone interference at high doses.
8 min readPreservatives
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Fats & Oils
Palm Oil: The Ingredient Hidden in 50% of Packaged Indian Food
It's cheap, versatile, and everywhere. But palm oil's saturated fat content raises LDL cholesterol and its refining process creates potentially harmful compounds.
6 min readFats & Oils
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Artificial Colours
The E-Numbers Making Your Food Brighter — and Their Hidden Costs
Tartrazine, Sunset Yellow, Allura Red — the colours making Indian snacks vibrant have been linked to hyperactivity in children and allergic reactions.
5 min readAdditives

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